DEAFined
DEAFined is an online awareness campaign for an output-based thesis presented to the College of Arts and Letters. It is composed of a series of online materials that aim to provide information and encourage support towards a more inclusive society for the d/Deaf community.
Role: Concept & Graphic/Visual Designer.
Above are the logo and the Facebook frame used for the launch of the campaign.
These materials are meant to be eye-catching and at the same time it conveys information to spread knowledge and awareness. The designs are also patterned to a contemporary grunge aesthetic that we strictly followed throughout the campaign, with the use of a yellow and black palette.
The produced materials are both informative and promotional to support the aim of this study. The series of social media graphics also strictly followed consistency to maintain its branding while also considering the visual appeal to its target audience.
We also used multi-images for materials that are text-heavy.
These images are sliced into four squares so that when viewed in both mobile or web versions of Facebook. readers could read the text with ease.
